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A Brief Overview of Responsive Design

The ever-changing landscape of the web and the technologies that access it demand for shifts in how we view websites. Most recently a trend called ‘Responsive Design’ has emerged, which allow for users viewing websites on mobile devices to access them in a user-friendly manner. Accommodating these users is something everyone should take into account for their web strategies in the future, as it enhances the overall viewing experience for mobile visitors.
Many clients may demand a mobile version of their website – one for the Blackberry, another for the iPhone, the iPad, netbook, and even the Kindle. How does one accommodate this growing population? In this article I will describe the growing prevalence of Responsive Design and factors you should consider when designing for mobile visitors.

What is Responsive Design?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. The website should accommodate for:


  • No use of templates(Customized design as per your taste with endless demo revisions)
  • 15 to 25 Web Pages
  • Enquiry Form

In short, a website should have the technology to respond to the user’s preferences.


Taking A Closer Look

In creating a Responsive Website, your goal is to accommodate the user’s viewing device, such as the iPhone.   A Responsive Website can be achieved through these short features:


  •   The site must be built with a flexible grid foundation.
  •   Images that are incorporated into the design must be flexible themselves.
  •   Different views must be enabled in different contexts via media queries.

A responsive web design will usually use CSS to style the page according to specific rules, such as min-width.



Part of any good web design in these modern times is a flexible grid. This practice will accommodate a variety of browsers already that demand the design be flexible and fluid.





  • Defining your own parameters for columns, spacing and containers is often the best solution for a web design and can be just as flexible as any existing system out there.
  • Size and spacing are the two main components to focus on in creating your flexible grid system
  • In place of pixels, use ems and percentages as your units of measurement.

This sample website is on a flexible grid that changes the layout depending on the size of the browser’s viewport.



Another feature of Responsive Web Design is images that move and scale with your flexible grid.


  • To maintain fast loading times, use images of a manageable size. Using the width and height attributes to scale them for more text content on smaller devices isn’t a good usability practice.
  • An alternative to scaling is cropping. The CSS overflow property (e.g. overflow: hidden) gives us the ability to crop images dynamically as the containers around them shift to fit new display environments.
  • The option is available to have multiple versions available of the same image and then serve up the appropriate sized version depending on the user.
  • Finally, you have the option to hide images altogether. Media queries that serve up a stylesheet which sets the display: none property for images takes care of this function.




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